Businesses need to ensure that they create a good relationship with potential customers. This is best achieved by sharing with them a story about you and your foundation. Without a doubt, people desire to buy excellent products and services from reputable companies. That said, people also want to have a relationship with the business. Some customers prefer buying from companies with shared values. Brand story can, therefore, boost brand recognition. Using these three methods, this can be easily achieved.
First, you need to develop a compelling story that helps reveal more about your brand. Most companies use their websites to tell customers about their story. This page is well-known as the about us page. The about us segment for many companies appears to be cold and impersonal. People get their products from these companies especially if they have good products. But think of the situation where you know nothing about a company and you have to rely on the about us segment for more information about the company. If the brand does not talk to you, you are less likely to become a customer. Therefore, the brand story plays a very critical role of telling potential customers about the company, the founder and all other important aspects about the business.
Many people respond well to visual incentives. So pictures, videos and graphics tell more than words can. So companies should consider using pictures and videos in the about us page. Many people will want to know more about a company if they find something interesting in their brand story. A video that potentially shows how the company makes its products or how employees have fun at work may be very interesting for potential customers to watch. Pictures and videos try to personalize your brand and more and more people are interested to know about the company. It is also a definite way to create brand recognition.
One is able to give back to society by telling his or her story. Giving back to society is an important part of the corporate social responsibility of any organization. A business can prove that it cares about giving by showing on their website or social media their charitable campaigns. An organization feels the need to give back to the community in which it belongs to through participation in various activities that involve giving prizes to their clients and providing food donations. When you participate in communal activities as a part of social responsibility its acts as a way of telling your story and showing your customers that you still care and you havent forgotten about your origins.